I Kidd You Not

If you’re a fan of TED and of book design, then you will love cover designer Chip Kidd’s terrific video . The talk just posted online, underscores the importance of print in the digital age: “Much is to be gained by e-books: ease, convenience, portability,” explains Kidd. “But something is definitely lost: tradition, a sensual experience, the comfort of thingy-ness, a little bit of humanity.”

Opening the session called, “The Design Studio,” co-curated by David Rockwell and Chee Pearlman, Kidd runs through his highly successful career at Alfred A. Knopff, from early efforts designing the jacket for Michael Crichton’s “Jurrassic Park” to Haruki Murakami’s most recent hit “1Q84”. Starting from the simple premise of giving a face to a mess of words, the challenge often breeds entertaining results. Kidd jokes about his work for David Sedaris’ “Naked”, saying, “For me, it was simply an excuse to design a book that you could literally take the pants off of.” The designer fully embraces the advantages of digital type, but understands that it has its limitations, most notably when it comes to the senses: “I am all for the iPad, but trust me—smelling it will get you nowhere!”

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