Free Beer in Europe

The recently revived tourism campaign I Am Canadian wasn’t created by Tourism Canada,I-am but instead is the work of Molson Brewery, Canada’s oldest beer maker ( and second oldest business after the famed Hudson Bay Company). Molson’s clever, but self-promotional, campaign placed refrigerators full of beer in public spaces around Europe and filmed locals trying to open them. The catch to unlocking the fridges: find someone with a Canadian passport. Refreshing, eh?

This entry was posted in Canada, Europe, Film, Tourism and tagged , , , . Bookmark the permalink.

1 Response to Free Beer in Europe

  1. Pingback: Canada, Anthems and Beer | Is It Possible To See It All

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