Tag Archives: Molson

Free Beer in Europe (pt 2)

Earlier this summer, we shared a story about a Molson beer promotion that offered free beer in select locations around Europe. Now Dutch brewer Heineken has launched its own free beer promotion for its Amstel brand. So far, the “Amstel … Continue reading

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Free Beer in Europe

The recently revived tourism campaign I Am Canadian wasn’t created by Tourism Canada, but instead is the work of Molson Brewery, Canada’s oldest beer maker ( and second oldest business after the famed Hudson Bay Company). Molson’s clever, but self-promotional, … Continue reading

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