The American fashion retailer J Crew has recently celebrated the addition of three London shops—including a flagship Regent Street store—by teaming with the ultra-hip Wildsam Field Guide publishers (see TBTP 12/8/13) to produce co-branded travel guide books for three London neighborhoods. The new guides, beautifully illustrated by British illustrator Lucinda Rogers, focus on Bloomsbury, Soho and South Kensington.