To hype the new version of  Bram Stoker’s Dracula on BBC and Netflix , the team at BBC Creative has  designed some impressive billboards. The ads, which are currently up in London and Birmingham, use a brilliant combination of stakes and shadows to depict a haunting image of the gothic horror star.

During the day passers-by will notice that the billboards are stabbed with stakes – alluding to the action of vampire killers. Yet, at night a light at the side turns on, and viewers realize the stakes have been placed with the utmost intention so that their shadows recreate the face of the TV series’ blood-thirsty villain.

To heighten the spooky billboard, beneath stands a ‘break in case of vampires’ box that contains a pointed wooden stake, ready to stab with.