Book of Joe

I am not a big hobbiest, but about five years ago I became mildly obsessed with the process of home coffee roasting. Now I am on my second roasting machine and quietly researching a larger capacity replacement. Of course I did a deep dive into the numerous books, periodicals, and websites on coffee roasting for home and small business roasters. One of the fun reads was James Hoffmann’s The World Atlas of Coffee, which is a very accessible resourse both for roasters and avid coffee drinkers. Hoffann recently released a terrific video (see below) that answers thoughtful questions on the magic elixir.

NB: If the video fails to launch, please visit our homepage. 

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