‘Don’t be a tourist – be an Explorist’

The folks from Denmark’s tourism marketing group Visit Denmark have cleverly brought major artworks such as the Mona Lisa, Girl With the Pearl Earring, Van Gogh’s self-portrait, and the Statue of Liberty to life using AI to encourage travelers to visit the Nordic nation.


Their new campaign video suggests that even though the works of Vermeer and Leonardo da Vinci are iconic, waiting in long lines to see them can be boring. It’s part of the ‘Don’t be a tourist – be an Explorist’ ad campaign from the country, which positions Denmark as the antidote to bucket list tourism.

The campaign is one of the first to simultaneously use both deepfake and motion synthesis with an AI-generated script.  The scripts are 100% generated by AI. They didn’t write a single word and only edited parts that were too long or simply not true.

nb: if the video fails to launch please click here.



This entry was posted in Animation, apps, Art, Europe, Film, Museums, Tourism and tagged , , , . Bookmark the permalink.

2 Responses to ‘Don’t be a tourist – be an Explorist’

  1. margaret21 says:

    That’s great! If AI can do this, it’s not all bad …

  2. This is the colest ad I have seen for a while

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