Filmmaker and social media maven Nicolas Heller, also known as New York Nico, boasts more than a million people followers on his eponymous Instagram account where he chronicles the characters of New York City. Heller platforms ordinary New Yorkers along with a wild mix of the city’s wonderful eccentrics.
After years of handing out free advice about what to do and where to go in NYC, Heller has written a 226-page book to answer those questions. New York Nico’s Guide to NYC explores the five boroughs with recommendations from the Manhattan-born and raised expert himself.
The guidebook’s pages are packed with maps, illustrations, photos, tips, and a checklist called “The Nico 100.” For his new book, Heller worked with Jeremy Cohen on the photography; Chris Wilson for illustration; and collaborated with Jason Diamond for writing.
“A lot of people have been asking me, what sets this guide apart from other guides? And the best answer I can give them is: It’s my guidebook. It’s not like the spots you need to go to, these are my favorite spots. … If you enjoy my POV on New York, then you’ll enjoy this book.”
New York Nico’s Guide to New York City. is a guidebook, but not in the traditional sense of the word – you won’t find fancy restaurants within its pages or tourist traps, the book centers more on the people and the places that make NYC hum.






