Heathrow’s beloved stuffed travelers are back. Doris and Edward Bair, the cuddly teddy bear couple who first charmed audiences in the airport’s 2016 holiday ad, have returned in a new campaign titled Must Be Love. The spot leans into the emotional warmth of their earlier appearances while highlighting the comfort and convenience of today’s travel experience.

The film follows the Bairs through Terminal 5, capturing the small but familiar moments many travelers will recognize. They begin their journey via Heathrow’s Pod Parking, zipping along in a driverless electric pod that gets them from the car park to the terminal in under six minutes. Edward, slightly flustered as always, struggles with the self-service baggage tags, while Doris, calm and collected, helps him navigate Heathrow’s Reserve & Collect shopping and keeps him updated through the airport’s app. The tone stays light and affectionate throughout, showing that travel isn’t just about the destination, but who you’re with along the way.

Set to a new version of It Must Be Love performed by British artist Maius Mollis, the spot blends realism and warmth through beautifully animated expressions and gestures. The bears’ movements were brought to life using live-action reference performances, lending their scenes a level of emotional subtlety that connects with viewers. Directed by Si&Ad of Academy Films, the ad captures the quiet routines that make traveling with someone feel meaningful.

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