Tag Archives: KLM

KLM Cares

Posted on February 2, 2018 by Brian D. Butler

Last year I posted a story about KLM’s trial run for the airline’s Care Tag audio-equipped GPS tourist guide device. Now, the Royal Dutch Airlines has rolled-out the tiny tech travel guide for flyers who act fast. When you book a flight … Continue reading →

Posted in Air Travel, Europe, Public Transport, Tech, Tourism | Tagged , , , | 1 Comment

Amsterdam: Tag you’re it

Posted on August 19, 2017 by Brian D. Butler

I recently received an email from KLM about their new “KLM Care Tag” project. The video below explains how it works, but it’s basically a cleverly designed location-aware luggage tag that provides voiced tips for tourists in Amsterdam. The speaker-equipped … Continue reading →

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Layover With A Local

Posted on February 25, 2016 by Brian D. Butler

KLM Royal Dutch Airlines wants to turn your layover into a trip during your brief time in the Netherlands. Although the project’s name may sound a bit salacious, KLM simply wants to offer the air traveler with a stopover of … Continue reading →

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No Need To Buckle Up

Posted on November 19, 2014 by Brian D. Butler

If you have ever taken a long haul, red-eye flight in coach class, the notion of voluntarily spending the night on an airplane may strike you as bonkers. But a promotional project cook-up by KLM and Airbnb may change your … Continue reading →

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Dream Catcher

Posted on October 7, 2013 by Brian D. Butler

KLM Airlines has just rolled-out a new digital service called MydreamCatcher . Travelers simply enter a destination and dates and the app offers a wide range of recommendations on hotels, restaurants, bars, entertainment and shopping. The information is aggregated from … Continue reading →

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Stupid Marketing Tricks

Posted on March 1, 2013 by Brian D. Butler

Over the past year or so, airlines such as KLM and British Airways have mined social media sites to find information about travelers and then surprise unsuspecting folks with rewards and gifts at the airport. Now, the cosmetics brand Nivea … Continue reading →

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