Bompas & Parr, London’s always fun and creative food and beverage company, is opening Britain’s first cultural institution devoted to the history, science, art, sociology, and evolution of food. Situated in the historic Borough Market in London’s Southwark neighborhood, the British Museum of Food aims to educate and entertain, while encouraging the public to reassess its relationship with food.

The museum, which will open on October 23, will offer a series of changing immersive and interactive exhibits. The first offerings will cover chocolate, digestion, food as art, and menus.