The splendid Canadian city of Quebec is a gem of a travel destination that’s too often overlooked by visitors from the rest of North America, especially during the long, cold, snowy winters. But a new tourism initiative featuring colorful outdoor art installations may get more of us to venture above the 45th parallel during the frigid months.

“Lumière sur l’art” or “Light on Art” features 34 gigantic light fixtures with colorful lampshades installed along Avenue Cartier in the Montcalm neighborhood. Created by Alfred Pellan and Fernand Leduc, the exhibition is designed to get tourists to stray from Quebec City’s gorgeous old town and discover what the other districts have to offer.

The official tourist bureau, which sponsors the project, promises a new outdoor art installation every winter for the next five years.